Pinterest is a popular social media platform that allows users to discover and save ideas for various topics, such as fashion, food, travel, home decor, and more. Pinterest has over 450 million monthly active users worldwide, making it a great place to showcase your brand and reach new audiences.
However, getting more followers on Pinterest is not as easy as it may seem. You need to have a clear strategy and follow some best practices to grow your Pinterest account organically. In this blog post, we will share with you five effective methods that can help you increase your Pinterest followers in 2022.
1. Use a Pinterest business account
If you want to get more followers on Pinterest, you need to use a Pinterest business account instead of a personal one. A business account gives you access to many features and tools that can help you optimize your profile and pins for better performance.
For example, with a business account, you can:
- Claim your website and other social media accounts to get attribution for your content
- Enable rich pins to add more information and functionality to your pins
- Use analytics to track your profile and pin performance
- Create ads to promote your pins and reach more people
- Use story pins (now called idea pins) to create engaging video content
To create a Pinterest business account, you can either convert your existing personal account or sign up for a new one here.
2. Optimize your username and bio
Your username and bio are the first things that potential followers will see when they visit your profile. Therefore, you need to make sure that they are clear, relevant, and catchy.
Your username should reflect your brand name or niche so that people can easily find you on Pinterest. It should also be consistent with your other social media accounts for better recognition.
Your bio should tell people who you are, what you do, and what value you can offer them. It should also include some keywords related to your niche so that people can discover you through search. You can also add some emojis or hashtags to make it more appealing.
3. Post idea pins
Idea pins are a new type of content on Pinterest that allow you to create multi-page video stories with voice-over narration, text overlay, stickers, music, and more. Idea pins are designed to inspire action and engagement among users.
According to Pinterest,
> Idea Pins get 9x higher saves per Pin than standard Pins
This means that idea pins can help you boost your visibility and reach on Pinterest as well as attract more followers who are interested in your content.
To create an idea pin,
- Tap the plus icon at the bottom of the app
- Select Idea Pin
- Add up to 20 pages of video or images
- Edit each page with text overlay or voice-over narration
- Add topic tags related to your niche
- Publish your idea pin
You can also check out some tips from Pinterest on how to make great idea pins here.
4. Post original images
Pinterest is a visual platform where images play a key role in attracting attention and driving traffic. Therefore,
you need to post original images that stand out from the crowd and showcase your brand personality.
Some tips for creating original images are:
- Use high-quality photos or graphics that are relevant to your niche
- Use bright colors or contrast filters that catch the eye
- Add text overlay or captions that convey your message clearly
- Use vertical images with an aspect ratio of 2:3 or 1:3:5 as they perform better on Pinterest
- Use branding elements such as logos or watermarks subtly but consistently
You can also use tools like Canva or PicMonkey to create stunning images for Pinterest easily.
5. Engage with other users
Last but not least,
you need
to engage with other users on
Pinterest if
you want
to grow
your following.
Engagement shows
that
you are active
and interested
in
the community,
and it can also help
you build relationships
and trust with potential followers.
Some ways
to engage with other users are:
- Follow other accounts related
to yours niche or target audience
-
Like,
comment,
or save their pins regularly
-
Repin their content occasionally but don't spam them
-
Join group boards where you can share relevant content with others
-
Participate in challenges,
contests,
or giveaways hosted by others
By engaging